ABOUT /
I help organisations create valuable products & services that customers love, utilising 15 years experience in startups, agencies and enterprises in NZ, AU, UK & US.
I started out in advertising and marketing, moved into experience design and now focus on strategy, product management and CX design. I love working with forward-thinking teams to solve challenging problems and drive innovation.
Outside work, I dabble in furniture design, home automation, and abstract art.

AWARDS /
DINZ BEST AWARDS
Tend Health app
- Gold, User Experience
- Gold, Digital Products
PlaceMakers Trade App
- Silver, User Experience / Optimising
- Bronze User Experience / Innovating
- Bronze, Digital Products
EFFIE AWARDS
ANZ Debt Consolidation Programme
- Bronze, Consumer Services
EUROPEAN ASSOCIATION OF SCIENCE & TECHNOLOGY (EASST)
A New Manifesto
- Most innovative co-operative venture promoting the social dimensions of science.
AXIS AWARDS
BNZ Short Story Competition
- Bronze, Titanium Axis
- Silver, Guerilla Advertising
- Silver, Direct Response
- Bronze, Experimental
CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL
Smirnoff Half Day Off campaign
- Grand Prix Award, Integrated Advertising
- Best New Media (Gold),
- Best Integrated Campaign (Silver),
- Best Use of Advertising (Silver)
