Flip

The UX of competitors’ products were flawed in largely the same way — they all relied on a less than ideal dataset for checking internet capability. We recommended design and development approaches to get around these issues, creating the most usable address checker in the industry and achieving above-average conversion rates for address checks, which are the first part of the funnel in broadband sales.

UI design by Vikki Cheng.

A couple of years after Flip launched, the GM invited us to lead the UX of the redesign of the Flip marketing site, optimising for mobile. Based on a design system by Gladeye, we designed and tested prototypes of desktop and mobile web experiences for the broadband sales funnel. User testing and considered UX writing led to high conversion rates for Flip, with many of the design ideas adopted later by the parent company that acquired them.